My mom has a great set of knives – if one of them ever breaks, all she has to do is send it in and they will replace the knife, completely free, forever. So she has had the exact same set of knives since college and she has had no problems with them ever. They even gave her a few knife sharpeners to keep the knives sharp when the company is not attending to them personally. We also have someone come over and use our knife sharpeners so we don’t have to. Yes, it is a ploy to get us to buy more knives from them, but with a deal like that, why wouldn’t we buy more knives from their company?
This just goes to show how a investments can seriously work for the customers benefit. For example, my mom made a pretty big investment back in her college days, and she has not had to buy knives since. Also, my parents have the same set of china they got for their wedding. They have saved so much money over the years because they keep their things nice and clean, that is why they last so long. One day I hope to be like my parents.